The Relationship between Firms’ Strategic Orientations and Strategic Planning Process

Hasnanywati Hassan

Abstract


The study examines the quantity surveying (QS) firms’ strategic orientation and its relation to strategic planning
process. The strategic orientations based on Miles and Snow typology were used to identify the strategic
orientation for QS firms. The strategic planning process that includes the efforts of strategic planning, degree of
involvement in strategic planning and formality were also determined. The declined period in Malaysian
construction industry from year 2001 to 2005 has been determined. The research aims to establish the strategic
orientations of QS firms and the strategic planning process carried out by QS firms in terms of processes, degree of
involvement and formality. The strategic planning process is examined using qualitative and quantitative data to
thirty four QS firms in Malaysia. Spearman’s rank correlation was used to test the hypotheses. The research is part
of the doctoral research. The study concludes that there are significant correlations between the QS firms’ strategic
orientation (Prospector and Defender) and efforts in strategic planning process during declined period. The QS
firms’ strategic orientation also correlated with the degree of involvement of top management and senior quantity
surveyors in all three stages of strategic planning. In addition, formalized strategic planning depends on the
Defender strategic orientation.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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