Views on the Development of E-Commerce of Chinese Clothing Industry

Chen Zeng, Dong Xu


E-commerce provides an advanced information service platform and a broad market space for clothing
enterprises. The practice of E-commerce of Chinese clothing enterprises is beginning to take shape, but not yet
mature. Under the premise of ensuring the quality of products, Chinese clothing industry should conform to the
trend of the times, improve enterprise management system, pay attention to the integration of production and
marketing, make full use of current technologies, and enhance service capabilities, thereby promoting the
enterprises' core competitiveness.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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