Role of Enterprise Excellence Initiative



The Enterprise Excellence (EE) philosophy is a holistic model for leading an enterprise to total excellence by
focusing on the needs of the customer whether within the state, the nation, and the world. The rate of change in
today’s competitive world is constantly increasing. Competition is forcing businesses to be well funded and at
the same time, customers are becoming unpredictable.
These requirements are creating practical problems of the modern world and the applied research initiative will
solve these problems. For example, applied research from enterprise point of view will focus on uncovering what
needs are not being met within a targeted market and use that information to begin formulating products or
services (including existing products) that will be attractive and desirable. Therefore, to catalyze the
transformation of economies tied to these industries, the Enterprise Excellence Initiative (EEI) must be nurtured
and developed.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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