Commoditization–Coming to a company near you

Andrew Holmes, John Ryan

Abstract


The issue of commoditization has been receiving more attention in recent times.  First the debate is now about how quickly commoditization is sweeping across the corporate world; in sectors and functions which we had previously thought were safe from it. And second, it is the depth and breadth to which commoditization is now penetrating; no longer the preserve of the blue collar worker it is beginning to spread into white collar work that is usually considered immune to the negative impacts of commoditization, particularly as it requires the application of intellect, skill and expertise which unlike blue collar work is generally harder to automate. Like so many processes that play out in the business world, it may have started quite slowly and in quite limited areas, but it is speeding up and extending its reach.

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.