On the Necessity of the CPC’s Construction in Soft Power

Yuzhi Zhang, Ying Li

Abstract


The theory of Soft power can be applied to the ruling party of social governance. At present, the Chinese
Communist Party is facing political corruption, the public lack of political trust in the officials, social injustice
and other social issues. It is necessary to construct the party's soft power and consolidate the party's ruling
position.

Full Text: PDF DOI: 10.5539/ijbm.v5n4p204

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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