On Study of “Macro-tourism” Industry Theory: A Case Study of Nanjing in China

Wei Yan

Abstract


The paper analyzes the concept, connotation, industrial components and its symbiotic way of “macro-tourism” from theperspective of industrial economy in combination with the development of Nanjing tourism. The "macro-tourism"theoretical system initially proposed in the paper gives those cities that are similar to Nanjing in the strength and growthstage of the tourist industry some reference in their tourism growth.

Full Text: PDF DOI: 10.5539/ijbm.v4n9p155

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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