On Study of “Macro-tourism” Industry Theory: A Case Study of Nanjing in China

Wei Yan


The paper analyzes the concept, connotation, industrial components and its symbiotic way of “macro-tourism” from theperspective of industrial economy in combination with the development of Nanjing tourism. The "macro-tourism"theoretical system initially proposed in the paper gives those cities that are similar to Nanjing in the strength and growthstage of the tourist industry some reference in their tourism growth.

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DOI: http://dx.doi.org/10.5539/ijbm.v4n9p155

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