Lying Eyes: The Truth about NLP Eye Patterns and Their Relationship with Academic Performance in Business and Management Studies (MBA)

Kamarul Zaman Ahmad


This article looks at the relationship between eye patterns (i.e., how eyes move according to what the person isthinking or feeling) according to Neuro Linguistic Programming (NLP) and students’ achievement in a course inan MBA program in Abu Dhabi University, United Arab Emirates. Participants for the study (N = 33) graduatestudents from the course. All participants were right-handed. Results show that, except for visual recall, lessthan half of the respondents exhibited the remaining eye patterns (i.e., visual construct, verbal recall, verbalconstruct, kinaesthetic and auditory digital), posited by the founders of NLP. Put in another way, respondents onaverage exhibited about two out of the six posited eye patterns. Correlations between eye patterns and examresults reveal that students who displayed eye patterns corresponding with verbal recall and kinaesthetic feelings,tend to do better in the exams. This paper discusses the possible benefit of training students to conform to verbalrecall and kinaesthetic eye patterns, and teaching courses that emphasise on verbal recall and kinaestheticfeelings.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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