Rebranding of Higher Educational Institutions in Malaysia

Chai Lee Goi, Mei Teh Goi

Abstract


In order to create reputations in the local and international market, rebranding of Malaysian Higher Educational Institutions (HEIs) have been practiced intensively in the recent years. The main objective of this study is to review rebranding of HEIs in Malaysia, which are focus more on public and private HEIs. In order to adapt education to national development needs and as the number of enrolment of tertiary students has been increasing rapidly, education reforms are constantly taking place in Malaysia. In response to the growth of students’ enrolment in degree courses, public colleges and public university campus branches are being upgraded to university-colleges status beginning in 2000.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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