Strategies for Developing the Success of Small Medium Enterprises in Pakistan

Chandan Lal Rohra, Mumtaz Ali Junejo


This research investigates the successful strategies for growth of SMEs business in Pakistan. SMEs play an important role in the business as well economy of the country.  Research was conducted from 100 SMEs units by using structured questionnaire as tool for the measurement.  The data was analyzed by using SPSS-16.5 software five point likert scales used for the measurement of SMEs in Sindh. It was revealed that different stages of SMEs business required the strategic planning and it was observed that SMEs most of the units are sick units in Pakistan because of lack of Planning strategies. The strategy however continuous strong growth is not necessarily one of the aims of an enterprise, then success has been measured in other ways.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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