A Framework to Study Level of Comfort between Employees of Local and Foreign Cultures in Multinational Firms

Vijesh Jain, Rahul Singh

Abstract


Geert Hofstede studied the cultural dimension in multinational firms which play significant role in the
professional conduct of employees. Fifth dimension was supplemented on a cross cultural study of Chinese
Confucius behavior. In the changing global cross cultural conduct at work place, the firms are facing more
challenges than ever before in forming and performing in multi-location and multi-national teams. This study
attempts to read the variables to build a framework which measures the Level of Comfort (LoC) between local
culture and foreign culture in the multinational firms. The framework developed is also tested on a pilot study
with 200 respondents from 10 countries. Results show that Level of Comfort can be measured through a
structured questionnaire and also that this level of comfort vary among countries included in the study.


Full Text: PDF DOI: 10.5539/ijbm.v8n4p104

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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