On the Value of Traditional Confucian Culture And the Value of Modern Corporate Social Responsibility

Wenzhong Zhu, Yucheng Yao


The core values of the Chinese Confucian Culture such as “humanity, righteousness, harmony, courtesy, honesty and cleanness” represent the soul of five-thousand-years Chinese traditional culture, which may represent the value of maintaining the balanced social benefits and harmonious development of the whole society from the prospective of a whole society, and which may also have some important uses for reference and roles of enlightenment for establishing the values of modern corporate social responsibility if it is effectively integrated into the practice of modern business management.

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DOI: http://dx.doi.org/10.5539/ijbm.v3n2p58

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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