Factors Influencing the Night Market Traders’ Performance in Malaysia

Fauzilah Salleh, Noryati Yaakub, Kamariah Yunus, Mazuri Abd Ghani, Wan Kuntom Wan Sulong


This study was conducted to identify the factors affecting the night market traders’ sales performance. The
factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life
span, and number of employees. This study tested seven hypotheses identified as the seven predictive factors
influencing the performance of the night market traders’ sales. The major factors influencing the sales
performance of the night market traders were found to be the number of employees and business life span. The
findings of this study can be used by other researchers to conduct a comparative study in this area besides
providing advisory services to traders and potential traders who wish to do business in night markets.

Full Text:


DOI: http://dx.doi.org/10.5539/ijbm.v7n14p32

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.