Social Network and the Success of Business Start-Up

Azzam Azmi Abou-Moghli, Mohammed Mufaddy Al-kasasbeh

Abstract


The purpose of the study is to examine the potential impact of social network usage in the success of business
start-up. The population of the study consisted of (248) companies working at the field of plastics and rubber
manufacturing in Jordan. The study utilized a random stratified sample to withdraw a representative sample.
Fifty percent of the total population was withdrawn. In other words, (124) questionnaires were distributed and
(105) out of which were acceptable for statistical analysis, the study utilized Statistical Package for the Social
Sciences (SPSS) to analyze the primary data collected. Reliability analysis, descriptive statistics, and regression
analysis were performed. The study revealed a number of findings most importantly: There is a statistical
significant impact of social network in the success of business start-up.


Full Text: PDF DOI: 10.5539/ijbm.v7n9p134

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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