Skill Inexistence and Knowledge Requirements of Technology Marketing and Management Programs in Emerging Thailand and Vietnam

Tritos Laosirihongthong, Lynn L. K. Lim

Abstract


Higher education institutions constantly explore the teaching approaches, and adequate theoretical and cognitive contents designed for training practitioners.  We gathered the practitioners’ perceptions of the existence and importance of skills and knowledge, and understand how technological intensity influences the importance of skill and knowledge requirements in technology management educational programs. The future curriculum development of technology marketing, management and innovation studies for graduate program requires the integration of industrial inexistence gaps at both national and international contexts.

Full Text: PDF DOI: 10.5539/ijbm.v3n5p151

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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