Market Multiplication, Direct Marketing and the Marketing Mode of the Health Food Industry

Zhihui Wen, Junyi Wan

Abstract


The market multiplication theory includes the multiplication of market, time and benefit, and the direct marketing is based on this theory. Health food industry can adopt the mode of direct marketing, because the industry possesses characters of low production cost, high circulation cost and lots of users. The marketing mode, product promoting method and employee salary system of Amway Company which manages businesses including the health food production can be references for the direct marketing enterprises in the health food industry.

Full Text: PDF DOI: 10.5539/ijbm.v3n5p123

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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