The Effects of the External Environment on Internal Management Strategies within Micro, Small and Medium Enterprises; Kenyan Case

W L Njanja, Martin Ogutu, Rene’ Pellisier


The Kenya is a developing country where 85% of employment is generated by MSMEs .The country has been
experiencing the upsurge of too many challenges all at once. These includes an experimental ‘coalition
government’, economic recession, implementing a new constitution, cultural diversity and the animosity behind it.
These challenges may impact the performance of enterprises by affecting the management strategies. The study
addresses the effects on management strategies such as marketing strategies, human relations strategies, strategic
management and interpersonal factors among others. The objective is to test effects of external environment on the
internal management strategies within the MSMEs. Results from the study indicated significant correlations
between the management strategies and the environmental factors. However, there was no significant effect of the
environment on the performance of the MSMEs. It is concluded that the external environment affects performance
by affecting the management strategies the firms undertakes. A major control factor will be the nature of the firm
and the calibre of management in practice which will dictate strategies undertaken to react to the environment.

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