Study on the Synergy of Information Technology Innovation and Marketing Innovation for Commercial Banks

Xin Li

Abstract


The competition among commercial banks is increasingly drastic, and the marketing innovation has been one of important strategic choices to make banks win in the market. At the same time, with gradual deepening of bank informationization, the information technology is gradually infiltrating into various innovation activities of the bank and becoming into the new headspring to realize innovation for the commercial bank. This article put forward the synergy between information technology innovation and the marketing innovation for commercial banks, analyzes key factors to realize both synergistic effect, and opens out both mutual relationships in the innovation activity.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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