Factors Affecting Small Micro Medium Enterprises’ (SMMEs) Adoption of E-Commerce in the Eastern Cape Province of South Africa

Norman Chiliya, Cornelius. K. Chikandiwa, Bola Afolabi


This paper presents the findings of a study on the factors that affect SMMEs ability to adopt E-commerce
conducted in the Eastern Cape Province in South Africa. The study employed both quantitative and qualitative
methods of data collection and analysis in order to ensure reliability and generalisability of the results.
Qualitative data was first subjected to thematic analysis and content analysis to turn it to enumerative data.
Eventually all the quantitative data was coded into SPSS for graphs and descriptive statistics. According to the
findings the most significant e-business adoption variables in the province are security, prestige, government
support, vision and the need to service niche markets.

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DOI: http://dx.doi.org/10.5539/ijbm.v6n10p28

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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