The Market Orientation and 4P Strategies of Ailing River Drifting Scenic Spot

Jin Zhang

Abstract


Based on a feasibility analysis on the product and source market orientation of the Ailing River Drifting Scenic Spot, this article explores its product quality as well as market strategies in four aspects including product, price, promotion and place.


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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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