Evaluation on the Market Strategies of Chinese Medical Service

Hongqiao Yu


The purpose of this report is to discuss the medical service of China and improve it through evaluating the marketing strategies and finding resolving methods for the marketing issues and problems which caused by the external and market forces in medical service of China.

In this report, firstly, the introduction of background of Chinese medical service is given. Secondly, some marketing knowledge and theories are reviewed. Thirdly, some problems and issues of Chinese medical service are identified. Then, the external and market forces are assessed based on relative theories. Next, marketing strategy is evaluated to improve the efficiency of Chinese medical service. Finally, conclusion and recommendations are given based on analysis.

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DOI: http://dx.doi.org/10.5539/ibr.v3n4p229

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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