Mars, Venus and Gray: Gender Communication

Kamarul Zaman Ahmad, Kalaiselvee Rethinam

Abstract


This research tests the propositions relating to gender communication by Gray (1992) in his book titled “Men are from Mars, Women are from Venus” This book has been the source of gender-related controversy since its publication. The sample consisted of 182 executives and non-executives (73 males and 109 females). T-test results show that out of 23 statements made by Gray (1992), only 8 were supported, 10 were not supported and 5 were actually true for the opposite gender. This research is indeed timely in that it addresses the long disservice to women. So the way forward into the future would be to train people on how to communicate better by making them aware that different people have different preferences and styles of communication, rather than essentializing and gender-stereotyping.


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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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