Postponement in a Cold Food Chain: Production in Brazil

Vinicius Zomkowski Salvi, Sergio Fernando Mayerle


This article uses a literature review about postponement, decoupling point and cold chain to offer alternatives for Brazilian distribution of refrigerated chicken. It was possible to conclude that a decoupling point between first and further industrialization can be a viable option for selling and distributing refrigerated chicken that has from seven to maximum of thirty days of shelf life.

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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