Online Banking in France: Innovative Business Model or Mimetic Phenomenon?

Guillaume Marceau


In this article, we propose an expansion model that helps to explain certain evolutions occurring in the banking domain. Among these evolutions, the rise of low cost online services for individuals seems to be related to economic schemes and models that have already applied to other domains and that now reach the banks, particularly in France. For other reasons and under different shapes, the supermarkets companies and the drug industry already experienced transformations that can be compared to what has happened more recently in the banking domain. These comparisons are made in the purpose of anticipating and generalizing these transformations in other types of markets.

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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