Social Responsibility of Consumer Case of Products from the Social Economy in Morocco

Bouchra Lebzar, Mohamed Larbi Sidmou, Rachid Jahidi


Investigations conducted in this research aim to understand the socially responsible behavior in the Moroccan context. The study focused on the consumption of fair trade products from the social economy. The results relate to the attitudes and motivations towards these products. Finally, a typology is proposed to generate profiles of consumers who are qualified from buying motives.

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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