Customer Relationship Management and Privacy

Zhiwei Sun

Abstract


This report introduces concepts of CRM and privacy. Now companies have realized importance of customers to business development. They begin to use CRM to aid themselves and provide best services for customers.

The fundamental action within CRM is to gather customer data that causes the privacy issues and, thereby to some extents, limit the data collection. As a result it has negative effects on quality of customer services and also reduce company profits.

In order to better the situation, this report also illustrates what should be done to leverage between data collection from customers and privacy concerns.


Full Text: PDF DOI: 10.5539/ibr.v2n1p112

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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