The Elements of Behavioral Control in Facilitating the Acceptance of Technological Innovation on Malaysia On-line Government Services

Maizatul Haizan Mahbob, Wan Idros Wan Sulaiman, Wan Amizah Wan Mahmud, Normah Mustaffa, Mohd Yusof Abdullah


This article discusses the elements of behavioral control in facilitating the intention of an execution of a particular action. There are two elements to be focused namely self efficacy and facilitating condition. To identify the extent to which behavioral control and the two elements influence one's actions, a survey of 232 respondents was conducted on residents in the Klang Valley. By using SEM analysis, a model of the acceptance of innovation (e-service) was formed. Focusing specially on behavioral control, the model found that this factor has a significant influence on adoption behavior (? = .67; p <.01). Elements of self-efficacy and facilitating condition have a significant influence on behavioral control, with self-efficacy having a greater influence (? = .76; p <. 01) on behavioral control compared to facilitating condition (? = .16; p <.01 ).

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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