Crisis Sense Is the Original Driving Power for Enterprise’s Sustainable Development

Xiaoshui Yu


In ancient Chinese philosophical thought, there is a saying: “Thrive in calamity and perish in soft living”, which is helpful and instructive to modern enterprise management. Strong crisis sense can be changed into strong competitive and innovative ability. If one enterprise wants to remain invincible all the time in market competition, it has to have strong crisis senses, considering the possible threat and crisis in safe places and take precaution before anything happens. Consistent innovation is the guarantee for the enterprise’s sustainable development.

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