Resources for Service Quality Improvement as Competitive Advantages: A Conceptual Model for Services Firms in Vietnam

Hoa Quynh Thi Bui, Thanh Hai Nguyen

Abstract


The main aim of the research paper is to develop a conceptual model for services firms in Vietnam. This model will helps to achieve our research objectives by assessing the resources necessary for service quality improvement as a competitive advantage strategy inside the company, the role of soft factors (human resources factors) for service quality improvement, and critical solutions relating to business operating and management strategy of the company. The arguments are based on the resource based view theory and review of literatures in regional countries. This coming research will be an in-depth qualitative study using content analytic approach.

Full Text: PDF DOI: 10.5539/jsd.v5n9p141

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Journal of Sustainable Development   ISSN 1913-9063 (Print)   ISSN 1913-9071 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.