Attitudes and Willingness to Pay More for Organic Foods by Tennessee Consumers

  •  Hiren Bhavsar    
  •  Fisseha Tegegne    
  •  Kofi Baryeh    
  •  Prabodh Illukpitiya    


This paper examines the general knowledge of consumers regarding organic food and determines their willingness to pay more for it. Data was collected using a random sample of grocery shoppers in the state of Tennessee. The study reveals most of the respondents had a fair knowledge of what organic food was. The number of respondents who had never purchased organic food was found to be only slightly higher than the number who purchase it. A binary logistic regression found income and Environmental concern to be factors that effectively determine willingness to pay more for organic food.

This work is licensed under a Creative Commons Attribution 4.0 License.
  • Issn(Print): 1916-9752
  • Issn(Onlne): 1916-9760
  • Started: 2009
  • Frequency: monthly

Journal Metrics

(The data was calculated based on Google Scholar Citations)

  • Google-based Impact Factor (2016): 2.28
  • h-index (December 2017): 31
  • i10-index (December 2017): 304
  • h5-index (December 2017): 22
  • h5-median (December 2017): 27