Conscious Consumption: a Study on Plastic Bags' Consumers in Brazil

Isabela Valdetaro Avallone, Janaina de Moura Engracia Giraldi, Sonia Valle Walter Borges de Oliveira

Abstract


In a context where planet sustainability is brought into vogue, this study aimed to clarify issues such as the socio-demographic profile of those who do not have rigid views and beliefs regarding the benefits of consuming plastic bags, as well as relations between the degree of ecological consciousness and the adoption of sustainable practices. The method consisted of a simple transversal survey method, and the central hypothesis was that most of the respondents attribute a high importance to plastic bags. Factor analysis was used for data reduction; cluster analysis was employed to reveal distinct groups of consumers according to importance attributed to plastic bags; and cross-tabulation was used for determining the existence of differences among subgroups in demographic terms. Results were that most respondents attributed high importance to plastic bags, but half of them attributed low importance to it, while others attributed median importance.

Full Text: PDF DOI: 10.5539/ijps.v4n1p122

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Psychological Studies   ISSN 1918-7211 (Print)   ISSN 1918-722X (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.