Vol 7, No 3 (2015)

International Journal of Marketing Studies, June 2015

Table of Contents

Articles

Game of Skill or Game of Luck? Motivations for Gambling PDF
Valeria De Bonis, Alessandro Gandolfo p1
Evaluating the Quality of Hospitality and Tourism Education in Vocational Institute in China PDF
Huawen Shen, J. M. Luo, C. F. Lam p12
Critical Success Factors for Leading Hotel Brands in Asia: A Case Study of Banyan Tree PDF
Huawen Shen p19
Evolution of Service Products on Travel Sites and the Effect of that on Traffic: A Longitudinal Study PDF
Rania S. Hussein p27
Market Orientation and the Performance of Small and Medium-Sized Manufacturing Enterprises in the Accra Metropolis PDF
Francis Boachie-Mensah, Kassimu Issau p39
Competitive Benchmarking Adoption Issues in the Hotel Sector in Petra, Jordan PDF
Naseem M. Twaissi, Jebril A. Alhelalat p53
A Good Quality Service Provision in the Network Service in Ghana: A Case Study of MTN Ghana PDF
Alhassan Bunyaminu, Fidelis Quansah p63
The Impact of Internal Marketing on the Mental Image of the Tourism Program PDF
Salem Ahmad AL-Rhaimi p76
Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers PDF
Siti Hasnah Hassan, Siti Rohaida Mohamed Zainal, Osman Mohamed p84
Applications of Planned Behavior Theory (TPB) in Jordanian Tourism PDF
Mamdouh T. AL Ziadat p95
Marketing Jordan as a Regional Medical Service Center (View Point of Employee) PDF
Mahmud Aqel Abu Dalbooh p107
Research on the Community Participation Strategy of Luoshijiang Wetland Ecotourism PDF
Mingqiang Lu, Ning Wang p120
Brand the Pricing: Critical Critique PDF
Syed Hasnain Alam Kazmi p125
Developments in Promotion Strategies: Review on Psychological Streams of Consumers PDF
Syed Hasnain Alam Kazmi p129
The Effect of Self-Congruency on Customer Behavior and Involvement PDF
Hossein Mahjoub, Asadollah KordNaeij, Fereshteh Mansouri Moayad p139
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 3 PDF
Maple Xiao p148


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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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