Vol 7, No 1 (2015)

International Journal of Marketing Studies, February 2015

Table of Contents


Adaptive Hybrid Methods for Choice-Based Conjoint Analysis: A Comparative Study PDF
Robert Bauer, Klaus Menrad, Thomas Decker p1
The Influence of Parental Concern on Food Companies’ Marketing Strategies PDF
Mamoru Miyamoto p15
The Benefits and Values of Green Lifestyle Consumers PDF
Yu-Ling Lin, Hong-Wen Lin p24
Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type PDF
Bryan Johnson, Matthew T. Seevers p39
Chocolate, Colour and Consideration: An Exploratory Study of Consumer Response to Packaging Variation in the South African Confectionery Sector PDF
Justin Beneke, Victoria Floyd, Caroline Rono, Kimryn Sherwood p55
Measuring Customer Based Beverage Brand Equity: Investigating the Relationship between Perceived Quality, Brand Awareness, Brand Image, and Brand Loyalty PDF
Salman Saleem, Saleem Ur Rahman, Rana Muhammad Umar p66
Taking or Not Taking a Class: Students’ Perceived Physiognomies Associated with Syllabi PDF
Reza Motameni, William Rice, Patricia LaRosa p78
Influences of Country-Of-Origin on Perceived Quality & Value According to Saudi Consumers of Vehicles PDF
Osama Ahmed Abdelkader p93
Multinational Fast Food Chains’ “Global Think, Local Act Strategy” and Consumer Preferences in Turkey PDF
Ismail METIN, Yildiray KIZGIN p106
Relooking Antecedents to Consumer Dissatisfaction through the Virtual Cosmos PDF
Gary H D'costa, K R Jayasimha p117
The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image PDF
Abdallah Q. Bataineh p126
The Effect of Internal Marketing on Organizational Citizenship Behavior an Applicable Study on the University of Jordan Employees PDF
Muhammad Alshurideh, Anas Y. Alhadeed, Alkurdi Barween p138
Web Marketing of Islamic Banks in Malaysia: Can Website Help in Reducing Negative Perception about Islamic Banks? PDF
Tahreem Noor Khan p146
An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan PDF
Mahmaod Ibrahim Al-Rawad, Adel Al Khattab, Zaid Ibrahim Al-Shqairat, Tamara Altabieri Krishan, Mohammad Haroon Jarrar p157
Brand Name, Sales Promotion and Consumers’ Online Purchase Intention for Cell-phone Brands PDF
Mohammad Faryabi, Kousar Sadeghzadeh Fesaghandis, Mortaza Saed p167
The Effect of Using Pay Per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan PDF
Hamza Salim Khraim, Ala' Atef Alkarablieh p180
The Role of Internal Environment in Jordanian Ministry of Health in Migration of Specialist Doctors PDF
Salah M. Diab p190
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 1 PDF
Maple Xiao p199

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International Journal of Marketing Studies  ISSN 1918-719X(Print) ISSN 1918-7203(Online)

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