Abstract

Rubbish has been an acute and less resolvable problem, because the volume of rubbish produced by human being increases over years. Many attempts have been taken to solve this problem, one of which is through the economic value-based socialization of rubbish management. However, the result has not been able to generate consciousness and to change the community behavior collectively in dealing with rubbish problem. This research studied another attempt taken to deal with rubbish problem, the socialization of rubbish management using economic and religion value combination. This research was conducted in Sleman Regency. Data was collected through interview, observation, and documentation. Analysis was conducted interactively. The result of research showed that the socialization of rubbish management based on the Indonesian Ulama Council’s Fatwa Number 47 of 2014 could build consciousness and change the community behavior collectively in dealing with rubbish problem, when the participants selected reflected on the representativeness of all community elements, the presence of volunteers from the community who were willing to organize, the participants were given information completely about the objective of socialization, government’s support to the community conducting rubbish management activity, and the material of socialization was taken for granted by the participants of socialization.

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