Talking about Ancient Chinese Commercial Advertising Styles

Shengying Feng

Abstract


Ancient Chinese working people created a wide range of different advertising styles in the process of adapting themselves to and transforming nature, such as object ads, sound ads, sign ads, couplet ads, poetry ads, print ads and hall decoration ads, etc. These advertising forms reflect the folk customs of different stages of development and the ideology of all sectors of the ancient society and demonstrate a variety of advertising content and life information.

Full Text: PDF DOI: 10.5539/ass.v5n12p117

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This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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