Mode of Talents Training in Media --- A Comparative Research between Mainland China and Taiwan

Chih-Chung Chen, Jinsheng Zhang


In China, with increasing maturity of media and continuous emergence of new media, demand on media managers is urgent day by day. However, media management itself is a subject with combination of compound, pluralism, theory and practice. It is easy to train common journalists, but it is quite difficult to train media talents of high quality proficient in management. This article is going to mainly compare modes of talent training between Taiwan and Mainland China, and will emphasize especially on training mechanism of media talents in colleges and universities in Taiwan, in the hope of offering reference for talent training in Mainland China.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)    Email: 

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