Acceptance of Smart Phone by Younger Consumers in Malaysia

Yong Hoe Hong, Boon Heng Teh, Chin Hooi Soh

Abstract


The sales of smart phone are rapidly increasing in Malaysia and in the global markets. Which means that, smart phone has a great opportunity in the future growth of the mobile industry. The aim of this research is to determine the acceptance of smart phone by younger consumers in Malaysia. A total of 113 useable questionnaires was collected and analyzed through SPSS. Google doc form was utilized to create the online questionnaire. The data collection method utilized in this paper was online interview. The result shows that, perceived usefulness (PU), perceived ease of use (PEOU), and Internet self-efficacy (ISE) significantly influenced the acceptance of smart phone by younger consumers in Malaysia. However, no relationship exists among Internet self-efficacy, perceived usefulness and perceived ease of use. Future studies should explore more on other factors to determine the acceptance of smart phone.

Full Text: PDF DOI: 10.5539/ass.v10n6p34

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This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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