The Essential Elements Underlying Formation of Tourist Friendly Destination Concept: Analysis in Micro Level

Ahmad Nazrin Aris Anuar, Habibah Ahmad, Hamzah Jusoh, Mohd Yusof Hussain


Tourist friendly destination is a concept that provides tourists with satisfaction through connection and maximum use of space, activities, and products without any interference or problems, beginning from the home all the way to the desired tourism destination. It is viewed as a customer-oriented concept where the tourist is the customer. However, studies that of such initiatives are quite limited and sector based, thus leaving a gap of knowledge and misunderstanding about a usage of tourist friendly destination. Accordingly, this study is a concept paper that aims to identify elements within the tourism system approach through the aspects of space, activities, and products which form the underlying formation of tourist friendly destination concept. The findings of this study have identified five elements from the aspect of space, four elements from the aspect of activities, and five elements from the aspect of products. Therefore, it is hoped that this study can help stakeholders to create tourist friendly destination concept using the elements in the tourism system approach, based on tourists’ wants and needs.

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