A Memetic Approach to the Use of Bilingual Signs

Zhan Wang

Abstract


This paper first investigates the relationship between memes and public signs and then discusses the imitation of public signs as memes and finally explores the feasibility of meme therapy, an analogy with gene therapy, that is, English words and expressions most frequently used in public signage are imitated or copied for the purpose of correct use of bilingual signs.

Full Text: PDF DOI: 10.5539/ass.v4n2p20

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This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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