Cultural Details in China’s Commercial Display

Guannan Liu


With the development of economy and the conversion of consumption in China, increasing importance has been attached to the form and scale of commercial display. By emphasizing the indispensable role of culture, this article aims at encouraging Chinese businesses to combine commercial display with Chinese culture, in which Chinese cultural background and consumption characteristics should be based on to establish a commercial display pattern with Chinese characteristics.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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