Methodology to Minimise the Abandonment of Web Page Navigation Using the Tabu Search Algorithm

Carmen Lozano, Federico Fuentes

Abstract


This article shows an application of the metaheuristic tabu algorithm for resolution by domains to the optimisation of navigating an online banking webpage. In this algorithm a ‘memory’ is created that stores the last moves made in the navigation which, if repeated, produce results already explored. This ‘memory’ would serve to impede the pathway to those results. The properties of this algorithm make it ideal for optimising webpage navigation by reducing waiting times and ‘noise’ (irrelevant information) in the search for information and consequently a reduction in abandonment and a better quality of navigation is achieved.

Full Text: PDF

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

Copyright © Canadian Center of Science and Education 

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.