Language, Media and Ideology: CDA of an Animation, “The Donkey King”

The present study has looked into the hidden realities and ideologies in an animation “The Donkey King” released on 13th October 2018, by using the English subtitles. This animation seems to be a reminiscent of the Orwellian plot and is a phenomenal depiction of the contemporary political scenario in Pakistan. Realities can be constructed, ideologies can be created and false consciousness can be spread among the common masses by unknown and unseen powers of the society. The research has explicated the hidden realities and ideologies through CDA three-dimensional framework proposed by Norman Fairclough (1989, 1992a, 1993, 1995). Qualitative method with convenient random sampling approach in chronological order has been utilized to carry out the research. CDA is a combination of politics and language use and the study provides a deep insight into the role of cinema, in reality construction. The study concludes that cinema is a powerful tool capable enough to create realities and ideologies among the masses. The study also contains message for all ages that the real king is the savior of the nation no matter which creed or cast he belongs to. The study is significant to bring changes in the society and recommends some practical and useful suggestions to the readers, leaders, viewers of cinema and for the upcoming researchers who can bring a positive change in the society. The main significance of the study lies in creating awareness in the masses for the welfare of a free and open society. Additionally, the current study suggests that critical thinking is crucial for viewers and readers; critical thinking would help them not to easily get triggered by the issues intended by the powerful institutions, in which ideology and power keep important influences. This study filled many gaps and persisted with numerous gaps for upcoming researchers. It is expected that the current study is going to serve a useful reference resource for the researchers in understanding the study about ideology and power in media discourse.


Introduction
The present study aims at describing and analyzing that how reality can be constructed and ideology can be naturalized through an animation. Here we are going to analyze that how perspectives can be changed for the common masses and how the cinema is the vigorous tool to change, construct and reconstruct the social and political realities. Media can present a donkey as lion and can show a lion as donkey. In an animation, the real social and political actors can be disguised and camouflaged in the form of animals and supernatural beings, which can do anything with the public, can propagate any type of reality and ideology and can be responsible to spread false consciousness among the viewers.

Background of the Study
Critical Discourse Analysis (CDA) basically seeks to establish underline assumptions and hidden biases and realities particularly in political context (Trudgill, 2003). CDA is a rapidly evolving field in language study. It is a form of social practice and considers the context of language use to be vital to discourse. Just a single sentence has traditionally been seen to imply a whole language, so a single discourse implies a whole society (Fairclough, 1989). For him, Discourse has a broad meaning; discourse can be referred to extensive area of human life. The basic concern of CDA is to enquire after the relation between two assumptions about the use of language. Firstly, the use of language is socially shaped and secondly the use of language is socially shaping.
focuses on written forms of language, this is the main difference between text and discourse and discourse analysis focuses on spoken form of language or the use of language (Hardison, 2011). To Halliday (1978), text is written and non-spoken monologue, discourse is spoken and interactive dialogue. Foucault (1972) does not consider discourse as piece of text but a way of presenting knowledge and it is always ideological driven. Lin A. (2013) cited in Pennycook (2001, 2009, 2010, the unique distinction between CDA and discourse studies is CDA's consistent focus on language as social power on the other hand discourse analysis focuses on different aspects of language in general. CDA special focus is on the use of language in its political and social context. In CDA language is not considered as a fixed linguistic entity rather it is interested to study its social and discursive processes and specially their impacts on the society. CDA has a theoretical point of view about language that language should not be taken as a bounded entity but it is having ideological and social value which is full of political and nationalist activities with the segregating policies. Another principle of critical discourse analysis is that CDA is interpretative and explanatory and it explains the hidden realities and ideologies of discourse. It can be interpreted in every aspect as it works beyond textual analysis to explanation stages of analysis and tries to find out the hidden meanings and can also decompose the contradictions in a discourse. Cited by Jehedi, Abdullah and Mukundan (2014) in Fairclough and Wodak (1997), the link between discourse and social power is the fundamental focus of CDA and its main role is to explain that how the abuse of power works, penetrates, reproduces or becomes lawful through the language of leading and dominant people and institutions. It particularly sees relation between language and power; here power is an ability to control people through language. CDA may also be defined as neo-Marxists which claims that economic and cultural choices or scopes are essential in order to create and maintain power relations and it is also generally agreed by many of the scholars that CDA cannot be defined as a single process but it is considered as an approach having various perspectives, ways and methods in order to study the relation between language and social context (Wang, 2006). Wang continues to say that Fairclough's and Wodak's views about CDA are the most cited ones and universally acknowledged and they both focused on the following agreed concepts or ideas about CDA and these principles of CDA given by Fairclough and Wodak (1997) are as under: Social issues are the first and foremost concept addressed by CDA and it may be the most significant principle that CDA does not only talk about language and language use but also focuses on the way it is used and the purpose of language use behind it. In other words, CDA does not only focus on language or language use but also on its social value. Moreover, CDA goes along with a critical approach to discuss social issues in order to through light on the hidden realities in power relations so it talks about power relations in a society which are implicit and CDA makes them explicit. The second important concept in CDA is power relations and discursive. CDA explains how social relations of power are practiced and discussed in a society and how these existing power relations are being exercised and negotiated through the medium of language and the language has a big impact on society and it has its own contribution to transform society and culture containing its power relations. Every case of language use makes its own part to reproduce and transform culture and society, having relations of power and groups in the society.

Film Overviews
"The Donkey King" is asserting to be a social movie. It is as amusing for the kids as meaning making for the elders. It is a blockbuster animation ever has been made in Pakistan and it is claimed to be a movie for all ages. It is challenging and interesting for the scholars and critics at the same time it is meaning making and going to open new horizons of research. "The Donkey King" seeks most of its vision and insight from contemporary political scenario of the country, Pakistan and having some so cunning hints of the big guns across the border. It is claiming, a movie for all eras and generations (Jindani, 2018). "The Donkey King" is a perfect mixture of fun and education. This film is not against anyone and does not target any specific political party rather it is an awesome commentary on political system of any country. It is not only full of entertainment, one can enjoy at the peak but also it forces you to think. It highlights the importance of voting, democracy, individuality and nationality; it is totally an educational movie which invites the scholars to ponder over. Film makers should keep on making such educational films for the welfare of the public (Chughtai, 2018). A philosophical opinion about the movie is that it has an Orwellian touch to the plot of "Animal Farm" (Peerzada, 2018).
The children will get it difficult to reveal the complexities of plot which is full of power relations, abuse and domination and the game of politics which is playing by the political actors. These political actors are disguised in the costume of animals and the place where they live is the jungle, Pakistan. As this film explores media's capacity in molding and forming public's perception and examines that the role of media is very significant in shaping public perception and penetrating false consciousness among the public and manifested the masked figures, one cannot help but making comparisons with the contemporary political situation and the current political actors of the country (Jindani, 2018). A lion that is the master of the jungle itself decides to retire as it grows old and wants that a new king shall master the jungle named as Azad Nager. It is obvious that the king's son shall take the reins of the jungle because it has been the rule of dynasty in Azad Nager for centuries. Azad Nager becomes advanced and due to public's and media's pressure, the king decides to conduct elections in the jungle as all animals want to have democracy in their jungle. It has also been shown that public and media are being controlled by some big guns, unknown and unseen powers which are out of control and trying to create reality for their own benefits, some cunning glimpse of foreign interferences and some establishment are behind molding public's and media's perception during the campaign of elections in the jungle. Those unknown and unseen powers provoke common people to raise voice for their rights and keep on aggravating public's passion to make shouts to get their right and cunningly they change masses' minds which obviously bring a big change in the political scenario of the country. At the end, a donkey is chosen as a king of the jungle. It starts messing things up but when he starts thinking by itself, things start to get better (The Donkey King, 2018).
A film, for kids is reality constructed because movie inculcates love of donkey in naive hearts and minds of kids as they want to be donkeys not the lions and donkey has become a symbol of love for them. Its story would become the part of their childhood memory and for them a donkey will become more loveable and friendly animal than a lion. At the same time, it is reality and ideology creating movie for the elders, critics, philosophers and the viewers. The film is a mirror and it bears a great resemblance with the Imran Khan's victory, when a cricketer turns into politician and elects as a Prime Minister of Pakistan like the main character, Mangu, the donkey, DK resembles with Ik. Although it is full-fledged amusement for all ages and considers as it is fully targeting current political set up of Pakistan, it can also be said, and unluckily those who contributed the most for the country have often been assumed as dogs and donkeys (Sameer, 2018). As the study is concerned with critical discourse analysis of an animation and to find out the hidden realities and ideologies in an animation so it is essential to throw light on the significance of animation and how it works to change the minds and to shape realities.

Importance of Animations
Animations are always fascinating and globally admired and they can never be unhealthy and noxious but they are healthy and non-dangerous but still they can use as weapons to generate ideologies and realities. It is illustrated by various studies that animations are not always objective and unbiased and most probably they are used to forward information and to convey messages about linguistic, social and political ideologies of the society and use as weapons to create reality for the benefits of a specific class of the society (Soares, 2017). Animations have ever been used to create social and political ideologies. In previous times, hand drawn animations were common; puppet show is one of the best examples in this regard. At present, computer animations are common. In teaching point of view cartoon animation is the best way to teach the kids out of the class room and animation can also be used to create ideologies and realities for the viewers (Senftner, 2017). This is one of the unique animations which are political and social for the critics, amusing and entertaining for the kids. The political actors have been disguised in the form of animals; kids would not find out ever only the experts can find them out and recognize them as it has the Orvallian plot (Peerzada, 2018).

Statement of the Problem
Realities can be constructed, ideologies can be naturalized and perspectives can be changed in any society by using the most penetrating medium of cinema. It is agreed by many of the scholars that there is no reality in fact it is just constructed by the powerful people, groups and institutions of the society. Cinema is a pervasive and the most powerful medium, efficient enough of creating false consciousness among the audience. There are many problems which are found in the movie and the study will disclose these problems for a lay man. The need is to reveal those hidden realities and ideologies, which are concealed in the movie. The study is going to discuss all these issues by using CDA technique and is going to reveal all these realties and ideologies which are found in the movie for the welfare of the society.

Research Objectives
In order to reveal the hidden realities and ideologies in an animation "The Donkey King" the study aims to:  Unravel the hidden realities and ideologies in "The Donkey King" through CDA.
 Examine the contribution of cinema, computer animated movies, in changing realities, penetrating ideologies and changing the perspective of common masses.5

Research Questions
 How can the reality be constructed, ideology be naturalized and perspectives be changed through an ijel.ccsenet.org International Journal of English Linguistics Vol. 10, No. 5; animation?
 How do the cinema and social media contribute in changing realities, penetrating ideologies and changing the perspective of common masses?

Significance of the Study
Political and social animation got so much fame as it is still playing in different cinemas around the world. This animation is for all ages and eras (Jindani, 2018). Simultaneously, this study is also for all eras, ages and for all the societies because the issues which have been discussed in this movie and disclosed by this study exist in all the human societies. The study is significant because no researcher has analyzed the current animation "The Donkey King" by using CDA approach in Pakistan. The present study would help viewers to see the hidden meaning of an animation which can be revealed through CDA. Study is also significant in order to enhance the importance of unity, casting vote in a democratic country, faithfulness of departments specially media and the prime minister. People together can bring a phenomenal change in any society. The study clearly shows that the change of minds of the common masses is more important than any other change in the society. The most important contribution of this study would be the public awareness for their welfare. It is expected that the study would help in the advancement of the literacy of media among media's authorities and the viewers. This study is the first attempt of making CDA of an animation, at the same time this movie is so significant for the critics and the scholars as it is meaning making. This study would help the upcoming researchers to find out dozens of topics to work on. This study is going to fill many gaps and will persist many for the coming researchers and will pave the way for further investigation in this area.

Delimitation of the Study
The present study delimits to make CDA of one animated movie "The Donkey King". It delimits to analyze the movie not as a whole but only the fifteen-event shave been selected chronologically by using the convenient random sampling approach. It applies the Fairclough 3D model of CDA and the rest of the CDA's approaches are not taken into consideration. As this movie is full of political and social actors who have been disguised in the form of jungle animals, the study is not going to reveal those political and social actors and delimits only to reveal the hidden political and social realities. The study delimits to make CDA, not the semiotic analysis of the selected pictures. The impact of this movie on society can also be observed through quantitative inquiry but this study delimits to the qualitative inquiry to reveal the hidden ideologies and realities concealed in the movie. Furthermore, this study delimits to analyze the given subtitles critically not the impact of English subtitles and how the subtitles could be helpful to comprehend the second language and to improve the vocabulary in second language. The movie also contains social issues like selfie phobia, growing love of fast food, increasing interest in social media by the public specially youngsters and sarcastically disclosed the social reality that how the youngsters are crazy about to follow fashion and even the ripped and unfit clothes have become a fashion statement but the current study leaves these issues as the research gaps and to be revealed by the upcoming researchers.

Literature Review
To uncover the hidden meanings and realities are very important as they are not clear for the people occupied and the ones who affected the most, explained by Lodges and Nilep (2007) and cited by El-Sharkawy (2016). CDA reveals the hidden ideologies in a better way for the well-being of society. In this way, the critical analyst can high light and explores the hidden realities (Fairclough, 1992). It is a language through which the ideologies in any society can be reflected, asserted by Simpoon (1993) and cited by Shakouray (2018). Media is responsible to establish, create and naturalize ideology and reality but the readers and viewers perceive the given information according to their common sense and knowledge, asserted by Tolson (1991) and cited by Hassan (2018). CDA oriented and developed with the approaches of post-modernist social scholars such as Foucault (1972) and Pecheux (1975). The main concept of their approaches is to understand the relationship of ideology and discourse and how ideologies are created developed, practiced and reproduced in a society. For instance, Foucault was not only concerned with the demonstration of knowledge but also the contexts in which these depictions and representations were given form and meaning and at the end practiced in the real situation. There are many ideas and concepts of CDA introduced by social theorist, which the scholars of CDA used later or still using (Chavalin, 2009). CDA has a big influence of Marxist, which is a pure theory of ideology and claims that ideologies do not have vague field of ideas but they are fixed and planted in social institutions (Fairclough & Wodak, 1997).

The Purpose of CDA Analyst
In Fairclough's view the purpose of critical discourse analyst is to analyze the link between discourse and the society and to analyze the semiotic and linguistic features of social events, social structures and social practices (Fairclough, 1993). Discourse is a social practice which includes all the forms of text and talk, written and verbal communication or any linguistic form which is used to convey a message (Fairclough, 2003). Ideologies are not very prominent in discourse but isolated and the main purpose of CDA analyst is to discover those isolated ideologies. In the same vein he was also trying to prove that language is ideological driven act as his prior scholars tried to prove (Trew, 1979). Trew worked in the same direction and tried to find out ideologies in discourse. He also established ideologies as distinguishing factor of linguistic process. Trew (1979) seeks to extend the CL's analytical tools which were developed by Fowler and his followers based on (SFL) and he was trying to contemplate and find out the ideologies in discourse which are hidden not obvious.

Audience and Readers Perspective in CDA
Al khazraji (2017) cited in Van Dijk (1998), Chouliaraki and Fairclough (1999) that CDA has undergone major development over the years. In the beginning, the whole efforts of the analysts were to elaborate how the speaker assumes but the latest development in the field focuses on the relationship between the speaker and the listener. The way how the audience perceives and interpret the message should be given more importance. The things should be planned according to the audience perspective and another focus on the resent years has been on the intertextual analysis and not only on the textual level analysis or it can be said that intersexual analysis is as equal and important as the textual level analysis. Boyd Barrett (1994) also supports the fact that textual analysis should not only be relied, there would be the possibility that the readers attribute the false reading, and there is a danger of enhancing fallacy media effect. Wodak and Ludwik (1999) are of the view that audience or the listeners also play an important role in order to perceive the message, their education, their status in the society, their information about the matter, all these things are the responsible factors that they perceive the same given information differently. Ludwik and Fairclough (1999) states, "THE RIGHT" interpretation and explanation are essential; interpretations cannot be true but more or less believable or acceptable.

Media and Discourse
For circulating big lies and propagandas; mass media is being treated as a primary source. Common masses can see only that portrayal of the world, which has the distant, dim and far away link with the reality (Chomsky, 2002). Chomsky further argues that media has mainly two versions of democracy which is using by the entire world. First model is the neutral and free model of democracy and according to it, democracy persuades when media is free neutral, people has the liberty to get information and the resources which are used to get information are wide open, objective, fair and must be reachable to everyone. As far as the second model of democracy is concerned, it is biased, subjective and not free but controlled by a specific class of a society, the dominated class. The definite exclusive class of the society forcefully and attentively controlled and manipulates the medium of information. In this way, mass media prevails as self-sufficient and self-supporting institution which can live on its own behalf (Chomsky, 2002). Mass media is influenced by various political, cultural, social and economic values and structures and in turn these social institutions are influenced by mass media. Political, cultural and economic powers are kept by media beneath the control of various organizations (Fairclough, 1996). It happens mostly that the informational material shared by media is ideological shaped and there always have been some intensions and aims behind this ideological controlled information that is to generate nourish and make strong the social relations of suppression, exploitation, abuse and injustice. Furthermore, media is responsible to establish, create and naturalize ideology and reality but the readers and viewers perceive the given information according to their common sense and knowledge, asserted by Tolson (1991) and cited by Hassan (2018).
It can never be said about media that it speaks of reality but it represents the mere portrayal of reality and can produce its own reality. Media is always competent enough of being influenced, manipulated and exploited by different organizations and institutions in the society and different powerful institutions use media as a tool to create reality and ideology and to spread it among the people and try to make it authentic by using different techniques and clues (Fairclough, 1995). It is media which has become the most important tool to supply us with essential and high priority ways which are essential to categories the whole country men in two groups, which are "others" and "us" (Kellner, 2003). A lot of elements are there which can affect the procedure of shaping media's influence, one's personal relationships with the authorities, personal stance, experience and position, cultural and economic conditions and specific doctrine structures prevailing and common in the society (Shoemaker, 2006). Van Dijk (1991) Observed that in media discourse minorities and immigrants are not presented in good ways even they are often associated with crimes, problems, threat, violence, conflict and sometimes with unacceptable cultural differences and these marginalized groups are discussed less often with the comparison of majority groups even if the topic is directly linked with the minorities. Main concepts, components and applications of CDA, the basic concepts, history of ideologies, realities and power relations, where language is the biggest tool to control people and the importance of animations to shape realities needed to be illustrated before unraveling the movie which has been used to shape realities and ideologies.

Reality
Reality does not exist, it is just created and it varies not only for the groups and the societies but also reality is different for each individual. It is agreed by many of the sociolinguist and philosophers. What we accept as real, it depends on the social acceptability. We being a member of the society participate in reality construction and our behaviors depend not on objective reality but on our personal or subjective understanding of reality. In a society, powerful institutions are responsible to create reality. CDA considers, discourse as a tool to construct social realities. Especially the political leaders adopt influential way to talk not a common people can adopt that way so the political discourses create realties in a society. They are powerful people and institutions shape reality which are accepted as a common sense to the masses so reality is constructed not real (Wodak & Meyer, 2001). Reality differs from person to person and society to society. The term social construction of reality leads to the theory it explains the way as how we present us to others that is totally based on our interactions and experience of lives or it also depends on how we have raised, in a nutshell our perception of reality is based on our beliefs and backgrounds (Barnes & Noble, 2020). It makes the people capable to make a mental picture of the reality or how they assume reality so reality may be the assumption. It makes sense and gives words of their experience that what is going on in their brains and around them, asserted by (Fairclough, 1989(Fairclough, , 1992(Fairclough, , 1993 and cited by (Elsharkawy, 2016).

Power
CDA is keenly interested in the link between power and language (Blackledge, 2005). Foucault (1991) is of the view that power is everything and it comes from everywhere, reality and ideology can be constructed with the use of power by the powerful people in the society. Power is everywhere, dispersed and alive in the use of language, knowledge and rules of reality. Power of language is used to capture people's minds and hearts and this power is used by the powerful institutions or groups in a society. Language can be used to challenge power to threaten it, to provide distributions of power in short and long terms although language has no power by itself own. The power of language is used to make language contributes in providing the verbalized means for differences in power in hierarchy of social structure (Wodak, 2001). Van Dijk (2000), ideologies and social relations of power are linked and involved in discourse practice. His approach about critical discourse analysis is on the basis of the same understanding that discourse presents ideologies and prevailing power relations in the society or discourse basically presents ideologies and the power relations, ideologies may be shown directly or indirectly in discourse structure. He continues to define that language is the basic power and those groups are considered powerful who can control the minds and acts of the other groups in the same society. While defining about power he presents two types of power, one is the military power, power of weapons and the power of the violent men and groups and the second type of power can be more important which is the power of knowledge and authority. He calls this power as "persuasive power" and this kind of power can be used to control the minds of the people.

Ideology
Ideology is a belief or an idea (Freedon, 1996;Van Dijk, 2005). Basically, the main concept of ideology as a set of ideas or beliefs was introduced for the first time at the end of the 18th century. The explanation of ideology by Marxist is a part of higher social hierarchy or the elite class in order to oppress those who are down in hierarchy or the working class. This concept focuses only on the supremacy of one group which is powerful in a society and it is the negative manipulation of ideology (Van Dijk, 2005). In latest era, ideology is taken as a set of cultural and social values which are equality, justice and truth (Van Dijk, 1995). Social groups and institutions classify these values according to their priorities (Van Dijk, 1995. Ideologies can be expressed through different rituals, codes, discourse and other customs of the society (Van Dijk, 1998).
For Van Dijk ideologies are socially accepted behavior. Ideologies can be defined as the personal understanding of any specific group in a society. Their efforts to understand and spread ideologies also have a great impact on ideological system. Social responses and behaviors are responsible to create individual set of mind or to create ideologies for an individual. Being a part of that society, an individual accepts and comprehend those ideologies and Van Dijk labels the mental representation of the individuals as models. Every model tries to present him and ijel.ccsenet.org International Journal of English Linguistics Vol. 10, No. 5; 2020 372 his group as positive and other individuals, groups and other societies as negative (Al Khazraji, 2017). Dominated Ideologies are accepted as common sense by dominated groups and they become the realities in the society (Van Dijk, 2005). Gramsci (1971) considers such type of ideological dominance as hegemony and he uses the word of hegemony for such type of ideological dominance (Van Dijk, 2005).

Language and Ideology
It is a language through which the ideologies in any society can be reflected, asserted by Simpoon (1993) and cited by Shakouray (2018). Language is a powerful tool which is used to control people and it plays an important role in the arena of politics which presents the struggle for getting more power to get different economic, political and social ideas into practice (Bayram, 2010). This is known as language manipulation when the powerful politicians and people use language as a tool to control over less powerful people usually against their will or concern (Van Dijk, 2006).

Politics and Ideology
Politics and ideology ever have been closely linked with each other but ideologies by inheritance are political (Van Dijk, 2002). Politicians can create and propagate the ideologies and realities with the use of language (Bayram, 2010). Every political party prepares and presents their agenda skillfully as their party is the only hope to bring change in the society and they try to shape ideologies and beliefs of people (Rachman & Yunianti, 2017). The purpose of the political discourses may be a struggle to control and overcome the masses and language plays a main role in all that effort to control the masses and to captivate hearts and minds of common people (Ahmed, rshad, & Rubab, 2019). Politicians always try to convince the voters that the previous ideologies and policies are the false and the policies which they are introducing are basically for the welfare of the society (Chimbarange, Takavarasha, & Kombe, 2014).

CDA, Media and Ideology
In discourse analysis Ideologies are taken as construction of reality which is built through different scopes of forms and meaning of discourse which also take part in construction and reconstruction of relations of domination and power (Fairclough, 1992). Power and ideology are the integral parts of discourse. Discourse consists of power and ideology. Power and ideology can propagate through discourse in the society. Discourse always contains ideology, power and concepts. No interaction can prevail in a society without power relations. Power works prime role in every discourse. Ideologies are ever hidden in media discourse and there is always a need to come to know those hidden ideologies which are implicitly stated in media discourse. CDA is the best way to enquire after the hidden meanings and power relations (Hassan, 2018). CDA basically seeks to explain how production and reproduction of ideologies happen within the domain of discourse and how discourse is affected by different ideologies (Van Dijk, 2005).

Political Discourse
Discourse is about text and talking, political discourse is also about talk and text but this is of skilled politicians and political institutions. All political actors at all levels can be the part of this political discourse. They make this discourse very artistically and cleverly. Basically such type of discourses may be a struggle to control and overcome economic, political and social issues and make the practical use of them and language plays a main role in all that effort to control the masses and to captivate hearts and minds of common people (Ahmed, Arshad, & Rubab, 2019). Basically, politics is a process to continue struggle to get maintain and practice power. Every action, words and even gestures of political actors are planned and language is the basic tool with which they can cast a spell of their goodness upon masses.
Political language actually influences masses and the policies of government. Politicians can create and propagate the ideologies and realities with the use of language (Bayram, 2010). Rachman and Yunianti (2017) observed that Donald Trump's presidential campaign was focused on his utterances. They observed that Trump's speeches contained an ideology, through the usage of words he wanted to gain power and control the people and to win their hearts. Politicians always have this main purpose to persuade the public with rationality of their claims to overcome all the issues of country. Every political party prepares and presents their agenda very skillfully as their party is the only hope to bring change in the society and they try to win the trust of the masses to shape ideologies and beliefs of people. Politicians always try to put all of their efforts to convince the voters that the previous ideologies and policies are the false and the policies and ideologies which they are introducing are basically for the welfare of the society (Chimbarange, Takavarasha, & Kombe, 2014).

Animated Movies and Propagation of Realities and Ideologies
Animated movies are the transport of language stereotype, social and the political ideologies and the realities. ijel.ccsenet.org International Journal of English Linguistics Vol. 10, No. 5; Media is govern by those individuals who are in power and by elite class groups control the agenda of media on the other hand the individuals and the groups who are not in power and the non-dominant ones, they are underrepresented, under pressure and do not have any power to decide what is displaying on media (Soares, 2017cited in Lippi Green, 2012. The medium of cinema has become the most powerful vehicle for education, culture, leisure and propagandas. Cinema is promoting culture and creating ideologies and in India the influence of cinema is even greater than the newspaper and books altogether (Shah, 2011). All of us watch movies basically people enjoy the movies for adventures, thrill leisure and comedy. Movies are the part of everyday life and film industry is growing day by day. At the same time, they are affecting our society to the extreme. Particularly our youngsters are keen to watch movies. Every movie put a great impact in the modern society and improves perspectives.
Cinema has become a tool to transform opinions and perspective of the people. Film has an immense power that it can even become a reason for the revolution. With developing technology, political leaders are taking benefit of it and using cinema to shape and change people's perception and ideology. They use this medium of media for their own purposes and more importantly thanks to the audio video translations which make us easy to understand the movie in any language (Elizaj, 2019). Many researches have shown that Ideologies and realities can be produced and spread through a movie and a movie can be a significant tool to change the social context. The dominant ideologies oppress the less powerful through a movie. CDA is the best tool to make investigation of the text in all levels and to find out the relationship between language and ideology. Discourse adds to the production of social power and at the same time the illustration of social context regulates the production of discourse. A movie can be a powerful tool to create and spread ideologies among the society and to change the perspectives of people (Goziah, Sunender, & Rashid, 2018).
It is really a serious matter of contemplation that perception of morality and reality are being shaped by social agendas through cinema in order to shape society. The genre of the film seems harmless and entertaining and without even realizing, viewers are perceiving realities and ideologies which have been promoting by them. Those realties have become acceptable and normal for the customers (O'Donnel, 2013). By discussing and reviewing above supposed related literature, the current study fills the gap by trying to focus on the reality and ideology construction in the society through an animation. People have worked a lot in order to reveal the hidden realities through critical discourse analysis but no one has focused on revealing the realities and ideologies in the current animation "The Donkey King" and study will also uncover the camouflaged characters that have been disguised in the form of animals.

Design of the Study
The study follows a hierarchical design, starting with the uncritical viewing to critical understanding and inspecting. The procedure continues from social perspective to the analysis of the very words and phrases and dialogues of the movie, furthermore the pathos, pains, sufferings of the lower class or the common masses and their unawareness of their own rights and the exploitation of the rights of the lower class by the elite. After watching the movie in cinema, the researcher decided to use this film for research purpose. The research was begun with the primarily study through the observation and literature study about CDA, discursive practice, the movie, media understanding, ideology and reality construction. Primarily on the basis of research topic, the research problems were framed. The research data were collected from the movie "The Donkey King" (2018), 15 scenes selected along with their subtitles. The collected data were described, analyzed interpreted and explicated as a part of qualitative method by using the developed CDA framing theory by Fairclough (1989Fairclough ( , 1992aFairclough ( , 1993Fairclough ( , 1995.

Fairclough's 3D Framework
The current study adopted CDA 3D framework, proposed by Fairclough (1989Fairclough ( , 1992aFairclough ( , 1993Fairclough ( , 1995. His framework is considered the more widespread framework in the field of CDA for more than a decade. By using his framework, the understanding of any communicative event can be done on three levels, i.e., text, discourse and socio-cultural level. ijel.ccsenet.

Introdu
The presen (2004) Now yo has to f In eaks first time when first time hat now the c animals and th s and will secu arm from hit a the royal famil be the real savi country and rev the animals c y cunningly an the same expe Tabdili" is als ses that it wou the royal fami

Results
Sometimes that ideas animated m manner. It even the n which app The qualit of all the ideologies all ages sa societies n of the stud ideology, excellent t distinction matters. C through th The last sc of a countr this power in the mov and ideolo towards ce organizatio rationality

Conclus
The prese medium o authorities trailer, it m ideologies bring rema like to eat one's own flash and in this way a man could be worse than animal as the Lion King claimed that animals are better than Men and at least there is some law in jungle. Our people should not be handed over to the foreigners and missing people should be recovered. It is the responsibility of the government to protect not only the powerful people but also the protection and justice should be for everyone. It is hoped that the cinema authorities in the country will work to bring harmony, tranquility and strength in the country. Because the realities and ideologies created by cinema effect the viewers a lot as it is asserted by Fairclough (1989), that viewers unconsciously accept a belief shared by a certain group of society targeting a certain group. Special recommendations are there for the Prime Minister that he should avoid the cunning advisors and flatterers. People of the country consider him the right person and their savior and want him to be the real savior of the country. Moreover "The Donkey King" is an animation for all ages and this study contains the message for all ages as at the end DK claims to be the real king and will prove himself as a real savior of the nation same is the expectations of the Pakistani nation from IK, the current prime minister as people of Pakistan are not concerned with the name, cast or status of PM whether he is a donkey or a lion, whether he is a part of dynasty system or common person. Nation needs change, stability, tranquility and progress in a country.