Production Determinants Impact among Marketing Management on Improving Marketing Mix for Livestock Wealth in Jordan: Viewpoint of Livestock Breeders

The research aimed to know the "impact of marketing production determinants on improving marketing mix at livestock industry "according to the perspective on Jordanian sector marketing for "livestock breeders(LB), competitors, laws policies(LP) and due it to its importance, it focuses on addressing the limitations faced by the production of livestock sector in Jordan, the research showed public and private limitations facing the Jordanian livestock sector production and performance according to the perspective of change in market, customers and marketing activities (3). The research dimensions consist of many variables: planning, organizing, co-operation, cost, experience, competition, nutrition sources, diseases, government support, new technology, production, and performance of the livestock wealth sector(LWS), the research population included the breeders in livestock in Jordan and supporters amounting to (25000 ), the research sample consists of (500) farmer who was randomly selected, in collecting data the researcher depends on elementary and secondary resources and supported them with related studies. The relevance needs for improving the marketing mix and the development of practical recommendations taking into account the transformations of the global market and the rapid development of innovative technologies (6). The author had been defining the determinants of livestock wealth production effects interactive marketing management and proposed the main stages improving its marketing mix by analyzing (6) (8) variables, which everyone will allow as an approach for improving the new marketing mix. The research concluded that the production and performance face limitations to marketing activities in the Jordanian livestock sector and it has a gap of the management functions, changing requirements, (the gap of production, performance) with limitations as cost, experience, competition, nutrition sources, diseases, government support, all variables affecting without organizing and cooperation, The research recommended that must be reorganizing the Jordanian livestock sector, come over the determinants, and exploit a new marketing management strategy for livestock mix.


Introduction
Under the global economy transformation(GET) The marketing is the influence of the process marketing mix and led the rapid improving by innovative technology, the key issues of managing organizations performance the production of livestock wealth and improving the marketing mix and overcome the determinants (3)-(4)-(6). The contribution overcomes the determinants consider as a basis for developing a new marketing mix, the impact of market shifts and changes lead to volatility which must be considered into adaptation by managerial decisions to intensive technology (32)-(44).
The importance of marketing (IM) is related to many reasons, it has entered all the public aspects of, economic, political, legal, social, cultural, competition, technology, in addition to many private aspects as, dynamic evolution, the variance of customers characteristics (CC), interest groups, organizations changes, (11)-(17) imposes on the marketing production (MP), performance in Jordanian livestock activities (PJLA), multiple challenges(limitations) industry making the marketing process more complex under technological acceleration, information revolution(IR), and international, regional and local transformations (7). depend above, market imposes tough conditions on marketers, performance, production, and the bargaining power now tend to positive the market factors (16), which makes the factors of production and marketing work hard in order to improve the marketing performance to achieve the needs and desires of individuals in order to reach to customers satisfaction (19), the livestock farmers are being great importance: faces limitations and try to focus on evaluating, solving many problems, applying new strategies, new methods, employees rehabilitation (ER), increasing cooperation, interaction between administration and employees for achieving livestock breeders goals (8).
Depend on(agricultural statics -July-2015) for livestock sector, the number of sheep's is 2,7 million, goats 875 000, cows 70000, but the requirements of livestock sector is 805 million, the cost of transportation is 34%, the number of farms 3248, finally the participation of gross national product is 1190/11642 million$ but livestock wealth participation is 465 million.

Actual Scientific Researches and Issues Analysis
The development needs an effective marketing mix is one of the most basic strategic directions. It depends on overcoming all limitations at the livestock industry to select a new marketing mix for achieving a competitive position in the market (36)-(39). to study the basic concepts of marketing, ought to consider the evolution of entrances to the formation of the marketing mix, there are 12-element for marketing mix which may exploit to enhance productions and understand the combination of marketing elements to achieve goals and meet target market (5)-(6).
The determinants of livestock wealth industry was determined by analyzing it to choose basic marketing tools for overcoming to formulate new marketing mix strategy (1), for r-organize marketing mix to lead it ought modification the stricture and expansion of the standard set of its components to classifying the needs, wants and include elements in its stricture that directly determine the final result of marketing activities, over that study internal resources for creating and improving in livestock wealth industry(LWI) (1)-(6).

General matters Defining
Depend on The theoretical research information analyzing there is a problem meet the livestock breeders as the determinants that hinder the livestock wealth, marketing mix marketing management that would take into account the influence of all factors using innovate method to overcome (6) it should be there are needs to systemize entrances to determine the marketing mix and restructure new productions, the new technology is help to avoid many determinants and turn lead for improving existence new methods, new strategies, new marketing mix the livestock wealth in Jordan face many determinants in light absence of the Planning, government attitudes, control, globalization, new markets, digital revolution, Customer care, Rapid changes, High degree of competition, the efficiency of government, care health, protect of diseases, cost, technology (1)-(3)-(5).

Purpose, Importance of the Research
Depend on research importance, the purpose is improving marketing mix in livestock wealth industry by determines the following determinants (31)-(46).
Knowledge of livestock sector orientation depends on market terms as, breeders, customers, competitors, cooperation (1)(28), the Role of marketing on the processes of production, performance, supply and demand, the Extent the livestock performance to achieves satisfaction, the loyalty Meet the limitations in livestock wealth. These studies depend on marketing orientation to support livestock wealth in Jordan the Availability resources of necessity and requirements in the livestock sector to meet the market requirements and the infrastructure tools (1).

Material and Method s of the Research
The theoretical and methodological fundamentals research is focused on new marketing theory, in process of the research, the general scientific methods to cognition of analyzing and synthesis to improve practical recommendations about improving new marketing mix(2), the information base of research was the data of breeders, agriculture reports, articles, annual reports of agriculture ministry, scientific paper, marketers, questioner, interviews, and notes. the research by breeders viewpoint, because the breeders closely and face limitation for developing their wealth in the livestock sector and deal with breeders random regular sample by 10%, research Population is 57340 employee, Population is (5000) breeders (1), 10 % of 5000 = (500) breeders of the research population, a questionnaire was sent to a number of professors and professionals for arbitration, the researcher has conducted by distributing (20) questionnaire, retrieved (16) in the first time and repeat again in the same number, but retrieved (18), where the percentage of questionnaire stability was (85%), the researcher uses random sample.

Key findings of the Research
Many economies in the world try on developing and improving to meet the market requirements, globalization, changes, new technology, and promotion tools. so that we ought to care with and keep on competitive advantages for analyzing constantly the customers, market, needs, wants, production, competitors, and modification by new strategy to overcome all determinants for improving new marketing mix, and try many times to create new tools keep constantly improving (1)-(6).
In 21 century, the basic rules of marketing is changed, on the other hand, the livestock wealth sector ought to change strategy, policies, tools, therefore it should be across the obstacles and control to success and formulation new marketing mix depends on (4-12ps) dimensions as product, price, place, promotion, personnel, sales, packaging, physical evidence, planning, plan of ads, plan of demonstration. The performance, production, marketing activities need to processes continuous development of harmony with the forces of the total and dynamic environment, interacting with the rapid changes of livestock requirements so as to increase the ability of livestock organizations, and breeders to achieve their general and detailed objectives (22).
The business organizations, breeders, focusing and restructuring the livestock marketing mix(production )in addition to urgent need for information and provision of intellectual capital to manage the marketing process, performance, the marketing research, consumer behavior, livestock situation, breeders attitudes, analysis sales, marketing opportunities have become necessity preceding the planning of livestock performance in addition for developing (19)-(25), the model explains that improving marketing mix affected at( .,88) but the marketing management affected at (.,86) on the seam attitude the correlation coefficient explains that improving marketing mix strategy affected by (0.79), marketing management affected by (0.589), was appropriated by (.97), ANOVAs was significant at (000), finally, all variables affected without organizing and cooperation.

Research Methodology
For the purpose of carrying out the research, a number of methods were used to collect information and data

Research Hypotheses Test
To examine the hypothesis of the main study, Stepwise Regress was used. Depending on the value of the T-test and the F test and their level of significance (Sig), the relationship between production parameters and the improvement of the marketing mix were tested. The correlation was also used to determine the direction of the relationship or effect between the dependent variable and the independent variables.
Main hypothesis: There is no statistically significant effect at the level of significance (α≥0.05) of the determinants of production by marketing management in improving the marketing mix for livestock wealth in Jordan.
To test this hypothesis, the researcher used a Stepwise regression analysis as follows: Table No. (5) Stepwise regression analysis for the determinants of production in improving the marketing mix for livestock wealth in Jordan.   It is clear from the previous table that there is a statistically significant effect of the determinants of production in improving the marketing mix of livestock in Jordan, as the calculated value of (sig) reached (0.000) which is less than the level of the (α≥ 0.05), thus rejecting the nihilistic hypothesis and accepting the hypothesis The alternative states that there is a statistically significant effect of the determinants of production on improving the marketing mix of livestock in Jordan.  Vol. 15, No. 6;2020 Coefficients values for independent variables show that there is a statistically significant effect for each of(Planning, and Customer care and Rapid changes and government Efficiency and cost and Technology As the calculated value (sig) for all of them are less than the value of the significance level (α≥ 0.05), Whereas, there was no statistically significant effect at the significance level (α≥ 0.05) of each of the Organization and cooperation, the calculated value of (sig) has reached (0.562) (0.878), respectively, which is greater than the value of the function level in this study.
The researcher also used simple regression analysis to examine the sub-study hypotheses as follows: The first sub-hypothesis: There is no statistically significant effect at the significance level (α≥ 0.05) to planning on improving the marketing mix of livestock in Jordan.  It is clear from the previous table that there is a statistically significant effect of the planning variable in improving the marketing mix of livestock in Jordan, as the calculated value (sig) reached (0.000) which is less than the level of significance (α≥ 0.05), thus rejecting the nihilistic hypothesis and accepting the alternative which it states that there is an effect of planning in improving the marketing mix of livestock in Jordan.
Sub-second hypothesis: There is no statistically significant effect at the significance level (α≥ 0.05) to Organization on improving the marketing mix of livestock in Jordan.  It is clear from the previous table that there is no statistically significant effect of the organizing variable in improving the marketing mix of livestock in Jordan, as the calculated value (sig) reached (0.562) which is bigger than the level of significance (α≥ 0.05).
Sub-third hypothesis: There is no statistically significant effect at the significance level (α≥ 0.05) to Customer care on improving the marketing mix of livestock in Jordan.  It is clear from the previous table that there is a statistically significant effect of the customer care variable in improving the marketing mix of livestock in Jordan, as the calculated value (sig) reached (0.000) which is less than the level of significance (α≥ 0.05), thus rejecting the nihilistic hypothesis and accepting the alternative which it states that there is an effect of customer care in improving the marketing mix of livestock in Jordan.
Sub-fourth hypothesis: There is no statistically significant effect at the significance level (α≥0.05) Rapid changes in improving the marketing mix of livestock in Jordan.  It is clear from the previous table that there is a statistically significant effect of the rapid changes variable in improving the marketing mix of livestock in Jordan, as the calculated value (sig) reached (0.000) which is less than the level of significance (α≥ 0.05), thus rejecting the nihilistic hypothesis and accepting the alternative which it states that there is an effect rapid changes in improving the marketing mix of livestock in Jordan.
Sub-fifth hypothesis: There is no statistically significant effect at the significance level (α≥ 0.05) cooperation on improving the marketing mix of livestock in Jordan.   Sub-seventh hypothesis: There is no statistically significant effect at the significance level (α≥ 0.05) cost on improving the marketing mix of livestock in Jordan.  It is clear from the previous table that there is a statistically significant effect of the cost variable in improving the marketing mix of livestock in Jordan, as the calculated value (sig) reached (0.000) which is less than the level of significance (α≥ 0.05), thus rejecting the nihilistic hypothesis and accepting the alternative which it states that there is an effective cost in improving the marketing mix of livestock in Jordan.
Sub-eighth hypothesis: There is no statistically significant effect at the significance level (α≥ 0.05) Technology on improving the marketing mix of livestock in Jordan.  It is clear from the previous table that there is a statistically significant effect of the technology variable in improving the marketing mix of livestock in Jordan, as the calculated value (sig) reached (0.000) which is less than the level of significance (α≥ 0.05), thus rejecting the nihilistic hypothesis and accepting the alternative which it states that there is an effective technology in improving the marketing mix of livestock in Jordan.