Abstract

In science unsettled certain approaches to the study of various problems. In recent decades, firmly become apparent methodological orientations such as comparative studies, which became one of the leading methodologies humanities throughout the scientific CIS, including in Kazakhstan. There is a need in the methodology of integrative, synthetic nature as a methodological function can only perform cultural studies approach, which includes two aspects of the study of cultural phenomena: the cultural and logical. Cultural approach in itself already suggests the breadth of coverage of the material and arguments, breadth of vision scientist and justified it by the fact that it is based on a wide knowledge of the culture of both the world and his nationality (Taylor, 1989). Logical approach clearly requires compliance with sound, the sequential method of reasoning. The unity of these two approaches involves the scientific base and integrally covers the complexity of cultural phenomena and relationships.

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