Modern Applied Science

Lim, Weng Marc, Monash University, Malaysia

• Vol 6, No 5 (2012) - Articles
  E-shopping: An Analysis of the Uses and Gratifications Theory
  Abstract  PDF
• Vol 6, No 4 (2012) - Articles
  E-shopping: an Analysis of the Technology Acceptance Model
  Abstract  PDF
• Vol 7, No 10 (2013) - Articles
  Toward a Theory of Online Buyer Behavior Using Structural Equation Modeling
  Abstract  PDF
• Vol 7, No 12 (2013) - Articles
  The Effects of Web Atmospherics on Entertainment Gratification and Web Irritation: Some Empirical Evidence from Online Shopping
  Abstract  PDF