The Research of the Marketing Channel Conflict Based on the Analysis of the Game Theory

Ying Liu


In order to solve the marketing channel conflict more rationally, this thesis advances a new way by making use of game theory. It connects the game theory and the conflict of marketing channels together and puts up two kinds of models based on the game theory. According to the models, the thesis analyzes channel member’s behavior. And then it finds the reasons of marketing channel conflicts by game theories.

Full Text:



Modern Applied Science   ISSN 1913-1844 (Print)   ISSN 1913-1852 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.