Study on Agricultural Insurance Based on Products Marketing

Lixin Tang

Abstract


Agricultural insurance is a kind of important measure to stable agricultural production and countryside social life. But in China, the development of agricultural insurance faces up with difficult position. This paper analyzes the characteristics of agricultural insurance, introduces overseas agricultural insurance situation, and then puts forward innovative thoughts on agricultural insurance. Agricultural insurance should put a lot of efforts in marketing pattern.


Full Text: PDF DOI: 10.5539/mas.v3n7p48

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This work is licensed under a Creative Commons Attribution 3.0 License.

Modern Applied Science   ISSN 1913-1844 (Print)   ISSN 1913-1852 (Online)

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