A Study on the Formation of Regional Brand Based on Industry Cluster

Aihua Xiong, Fuhua Wang


As a new economical development measure, the establishment of regional brand is a work with characters of specialty, technics and system. Regional brand is a sort of resource with independent principal part, but not appendant or decoration.
The formation of regional brand is based on industry cluster, takes the regional history and culture as the background,
adopts international brand registration method, accordingly enhances the international competition of regional industry
cluster and establishes the international brand. The regional brand formation has close relations with industry cluster, and
in the formation of regional brand based on industry cluster, various principal parts should exert influences together.

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DOI: https://doi.org/10.5539/mas.v1n4p112

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