Electric Power Customer Positioning Model Based on Decision Tree

Yingchun Guo, Dongxiao Niu


The electric power consumer positioning analysis is a very important aspect of the electric power consumer relationship management, and the decision tree is a usual tool to implement classification analysis. Based on the segmentation of electric power consumers, this article mainly discusses how to construct the decision tree of electric power consumer positioning by ID3 algorithm, introduce this concrete operation process, and accordingly offers technical supports for the electric power marketing department to better hold consumer characters and implement individual services.

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DOI: https://doi.org/10.5539/mas.v2n2p35

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