Enhancement of Enterprise Competitive Predominance Based on Data Mining

Jie Ni


Starting from the view of customer relationship management (CRM), this article expatiates on the important and indispensable function and application of data mining in the marketing, and analyzes the principle and flow of data mining in the application of the enterprise.

Full Text:


DOI: https://doi.org/10.5539/mas.v2n3p22

Copyright (c)

Modern Applied Science   ISSN 1913-1844 (Print)   ISSN 1913-1852 (Online)  Email: mas@ccsenet.org

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.