On Regulation of Celebrity Endorsement in China

Mingqian Li


Advertisers have attempted to quantify the use of celebrities with the aim of evaluating their influence on the consumer. However, sometimes celebrities who engage in false or deceptive advertising are very likely to mislead consumers which may cause harm to consumers in terms of property loss and personal damage. Due to celebrity endorsements being highly visible to the public, the solution to this issue is of significant relevance to consumers and the general public. Therefore, advanced experience on celebrity endorsement should be drawn from abroad, and a clear assignment of obligation standard is highly desirable.

Full Text:


DOI: https://doi.org/10.5539/jpl.v4n1p153

Copyright (c)

Journal of Politics and Law ISSN 1913-9047 (Print) ISSN 1913-9055 (Online)  Email: jpl@ccsenet.org

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.