Problems Existing in China's Hotel Service and Study on the Strategy from the Aspect of Customer Value

Yan Zhang


This paper is aimed to probe into strategy of how to improve China's hotel service quality based upon the theory of customer's value. Firstly, the author makes the statement on basic connotations of theory of hotel customer's value. Secondly, the author points out problems existing in China's hotel service from the aspect of customer value. Finally, the author proposes of hotel service strategy based upon customer value.

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Journal of Politics and Law ISSN 1913-9047 (Print) ISSN 1913-9055 (Online)  Email:

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